You might be the best-kept secret in your industry. Your clients know exactly how good you are  but the people who should be finding you next have never heard your name.

And you've already tried the content thing. Posting, emailing, showing up everywhere, feeding the machine. It's exhausting, and it's hard to tell whether any of it is working. So when someone says "you should start a podcast," it sounds like one more thing to feed.

This show is the argument that it's the opposite.

I'm Jess Milanes, founder of KNWN and a podcast producer for Service Providers. I've successfully launched 100+ shows for service providers,  people who are brilliant at what they do and quietly invisible while they do it. Every episode here is about using a podcast as the engine your content runs on, so you're building one thing well instead of chasing five.

We cover the whole arc: the decisions to make before you record a word, how to build a season you can actually sustain, what to do with an episode after it's published, and how a show turns listeners into clients.

If you've been "going to start a podcast" for two years now, this is the one that gets you to publish — and keeps you going afterward. Hit follow and let's get your voice out there.

Questions this show answers:

• How do I start a podcast?
• What do I need in place before I launch my podcast?
• How do I use a podcast to grow my business and get more clients?
• What does a successful podcast actually look like?
• How do I keep a show going without it taking over my week?
• What happens after I start a podcast?